Ashley Xie

Hi, I'm. A designer that creates sophisticated, data-heavy tools for people making high-stakes decisions.

Designing AI-savvy solutions for:

DR Horton
BlackRock
Apollo
JLL
Lennar
Greystar
First American

Mini Projects

Map Menu Overhaul: Comparative Market Analysis Software

Cleaning up an awkward map menu to properly surface its layer controls, CMA coloring modes, and slide-out panel.

Before — mismatched icons, clumsy UX language, unclear relationship between items

After — clear title added, tightened UX language, reordered items to match common user actions, switched checkboxes to toggles, added indents to show item hierarchy, line separation between unrelated items, reset capability

Locate Alpha Investor Marketplace Landing Page

A conversion-focused landing page for Locate Alpha's investor-facing marketplace — built for clarity, brand cohesion, and lead capture.

View Live

Hero section — Locate Alpha Investor Marketplace