Ashley Xie

About

I'm a UI/UX designer and product thinker focused on how people make high-stakes decisions. I studied Human-Centered Design at Dartmouth College.

Most recently, I designed the Lennar Investor Marketplace, a product that gained 6,500+ users and drove $64M+ in new revenue within its first two months.

I bring a research-first mindset to every project, balancing sharp visual craft with a deep curiosity about user behavior.

Skills

  • User experience design
  • UI design & prototyping
  • User research & testing
  • Design systems
  • Brand & visual identity
  • Marketing design
  • Content strategy
  • Digital & growth marketing

Experience

I have designed projects across both startups and enterprises!

View LinkedIn
  • Locate Alpha UI/UX Designer 2025 – 2026
  • Augmendo UI/UX Design Intern 2024
  • Kyndryl (formerly IBM) Product Design Intern 2023
  • DALI Lab, Dartmouth Product Designer 2022 – 2023